Pharmaceuticals
Data analytics is key for the pharmaceutical industry. In R&D, in clinical research, in manufacturing, in operations and in marketing and sales, the business is run in a data driven way.
For a large US based company, we created reports to review the performance of medical sales representatives, by tracking whether they were targeting and visiting the most impactful physicians per drug, region and country.
This made sure that the sales reps spent their time where it would matter most in getting drugs to the most suitable patients.
For another pharmaceutical company, we supported complex analyses and how to visualize the data. This concerned tracking animal tests, like the nocturnal activity of mice, where our support created impactful visualizations that made it easier to compare the data.
In clinical research, Spotfire is used with templates based on SDTM transformed data. During phase 1 and phase 2 trial conduct, data from SDTM domains is taken and processed, so they can be analyzed in a standard manner. Per trial, adjustments are made, so the clinical trial team can evaluate the data every week when new data comes in and use insights to drive exploratory analysis and a deep dive into the data. By looking at the data early and seting up a standardized way of looking at this data using Spotfire, we saved two months of the process to get a drug from Research to patients.
Spotfire can be used reliably in GxP compliant standard operating procedures, we can make documents available regarding this topic.
Tibco Spotfire has been used in the pharmaceutical industry for more than 20 years and was the first industry where Spotfire gained prominence.
We have consulted with many different companies regarding making data available for power users en report viewers to achieve insights into the data and to drive actions and decisions.
For pharma, Tibco and its partners have created specialized
visualizations and tools that are used throughout the industry. These include
Lead Development tools, tools to show complex chemical structures, but also
very specific visualizations made with JSVisualizations and Tibco Spotfire
Mods.
We can help you work with these specific tools, configure them for your
use and integrate them into Spotfire as if they were native.
